Meraj – Indian designer Ethnic wear brand

“From Absolute zero to a known brand on online space”

Name: Meraj ek pehchaan
Located: Bangalore, India
Industry: Fashion
Collection: Groom, Bride & Couple

About:

Meraj is a bridal designer wear offering a classy line of innovative bridal wear for both men and women with a unique aura. The brand has over 3 decades of excellence in offering extraordinarily crafted wedding collections, including bridal Lehengas, Gowns, Indo-Westerns, to Groom’s  Sherwani, Indo- western,tuxedo, and Suits with exceptional expertise of highly-skilled designers. Furthermore, Meraj brings the elegance of rich Indian heritage with contemporary fashion concepts which creates a fusion of luxury designs with highly skilled craftsmanship. Each of the exquisite collections from Meraj is designed with the best-picked fabrics from all around the globe with premium creations in  zardozi, crystals, beads, antique gold work, stoneworks, sequins, and lot more finesse of embroideries. The forte of the label lies in the melange of designs and unrestricted silhouettes to enhance the look of the ensemble to match the trends forecasted for the season.

Challenges

A small brand from Bangalore with absolutely no presence in any other geographical area. There was no existence in the digital space too. During the expansion of business resources are the major constraints and especially monetary aspects. Single revenue source was the major issue and hence they wanted to go for an omnichannel strategy through e-store establishment.

Resolution

Indglobal started the work right from scratch from developing the web portal. It was completely optimized for smooth SEO operations. Various digital media were considered Video campaigns & paid social media campaigns on Facebook and Instagram.
Top trending fashion keywords were targeted. Google ads and Shopping ads were used in the initial stage for quick leads and better brand visibility.

Results

– Effective SEO campaigns helped the client to reach the first page search within 3 months of time
– More than 30 keywords were targeted and made it reach the top searches on google for Bangalore and other major cities
– Brand awareness was increased which in turn helped them to increase their sales even in brick and mortar stores
– Paid Ads helped the company to get conversions even at initial stages