Indian Institute of Management – Bangalore

“Ranking 350 competitive keywords on Google’s first page”

Name:  The Indian Institute of Management Bangalore (IIMB)
Located:  Bangalore, India
Industry:  University
Areas work:  Decision science, economics & social sciences,
entrepreneurship, finance & accounting and more..

About:

The Indian Institute of Management Bangalore (IIMB) is a leading graduate school of management in Asia. Under the IIM Act of 2017, IIMB is an Institute of National Importance. IIMB has 107 full time faculty members, about 1200 students across various degree- granting programmers and nearly 5000 annual Executive Education participants. Our logo carries a proclamation in Sanskrit, तेजस्वि नावधीतमस्तु (tejasvi navadhitamastu), which translates as ‘let our study be enlightening’. Our vision is to be a global, renowned academic institution fostering excellence in management, innovation and entrepreneurship for business, government and society.
Located in India’s high technology capital, we are in close proximity to some of the leading corporate houses in the country, ranging from information technology to consumer product companies, giving us the added advantage of integrating classroom knowledge with practical experience. Our degree granting programmers comprise the Doctor of Philosophy (Ph.D.), the Master of Management Studies (Public Policy), the Master of Business Administration – one-year fulltime, the Master of Business Administration – two years (weekend), the Master of Business Administration – two years fulltime, and the Master of Business Administration (Business Analytics) – two years fulltime.

Challenges
IIM-B wanted to generate a minimum of 30% more leads for their executive programs through their digital presence. But their Website and social media optimization were way below average to boost their page ranking.

Resolution
Indglobal took the job of optimizing the site and parallel on and off-page SEO work was started. We worked on upgrading the IIM-Bs website to Drupal 8 and consequently worked on the content marketing including blogs, articles, etc. Our expert team worked for 350 competitive and trendy keywords.

Results

– 350 keywords for IIMB were ranked up to the first page of Google search, surpassing all other IIMs and private Indian B-Schools
– Ranking in the top 3 search positions on Google for 350+ keywords in India and a few other countries
– This increased the leads for executive programs by over 50% in a span of 3-4 months. Results were 1.6 times more than what they have targeted for
– Jump in Alexa ranking from 5 Lakhs to under 80 thousand.